The Tapp Blog
Growth engineering, deep linking & mobile attribution
Playbooks, technical deep-dives, and case studies on building viral loops, referral programs, and first-party affiliate networks for mobile apps.
You understand the strategic theory behind virality, but theory doesn’t build growth engines. Code does. I am the CTO of Tapp, and in this guide, I am going to give…
Referral programs are great for jump-starting acquisition, but the most defensible mobile apps have a secret: their users want to share the product, even without a financial reward. While paying…
If you are searching for the best mobile app affiliate marketing platforms in 2026, you are likely reading listicles featuring legacy giants like Impact, MaxBounty, or PartnerStack. Let me save…
You’ve convinced a top-tier YouTube creator to ditch their $10,000 flat fee and join your performance-based CPA program. They make a great video, drop their link in the description, and…
If you are transitioning away from risky flat-fee influencer sponsorships to build your own first-party affiliate network, you face one critical strategic decision: how will you compensate your creators? Your…
In the world of mobile app development, few terms cause as much confusion as Deep Links vs Dynamic Links vs Universal Links. I see engineers and growth teams use these…
The clock has run out on Firebase Dynamic Links, and it’s time to migrate. This is a hands-on firebase migration guide designed to help you quickly and painlessly replace Firebase…
Let’s be direct. The Firebase Dynamic Links deprecation has dropped a significant, unplanned project onto your roadmap. What used to be a free, reliable tool is gone, and now you’re…
Finding a solid replacement for Firebase Dynamic Links in Flutter can be a massive headache. The ecosystem is filled with complex solutions or packages that haven’t been maintained. When all…