Cookie Policy
TAPP.SO LIMITED
Effective date: 13 November 2026
Last updated: 13 November 2026
1. Introduction
This Cookie Policy explains how TAPP.SO LIMITED (“Tapp”, “Tapp.so”, “we”, “us” or “our”) uses cookies and similar technologies on https://www.tapp.so.
It describes what cookies are, why we use them, the categories of cookies used on our website, how long they remain on your device, and how you can manage your preferences.
This Cookie Policy should be read alongside our Privacy Policy.
2. What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They allow websites to remember certain information, maintain user sessions, support security features, and provide functionality.
Cookies may be:
- First-party cookies: Set directly by our website.
- Third-party cookies: Set by external services integrated into our website.
- Session cookies: Generally expire when your browser session ends.
- Persistent cookies: Remain on your device for a defined period or until deleted.
We may also use related technologies, including browser storage, scripts, pixels, and other mechanisms that support website functionality or measurement.
Some cookies and similar technologies may process information considered personal data under applicable data-protection legislation.
3. How We Use Cookies
We use cookies and similar technologies to:
- Maintain secure user authentication and login sessions.
- Support account registration, subscription management, and checkout.
- Protect our website against automated abuse and security threats.
- Remember your cookie-consent preferences.
- Maintain essential website functionality.
- Remember optional interface preferences.
- Understand website traffic and visitor interactions when consent has been provided.
- Evaluate website and campaign performance where permitted.
Our website uses both first-party and third-party cookies.
We distinguish between strictly necessary cookies, which support essential functionality, and optional cookies, which are controlled by your consent preferences.
4. Types of Cookies We Use
4.1. Strictly Necessary Cookies
Consent status: Always active
Strictly necessary cookies enable essential website functions, including secure authentication, session management, website security, checkout functionality, and recording cookie preferences.
These cookies cannot generally be disabled through our consent-management interface because they are necessary to provide requested services or maintain essential website functionality.
You may block them through your browser settings, but doing so may prevent parts of the website from working correctly.
| Cookie | Duration | Purpose |
|---|---|---|
__cf_bm |
1 hour | Cloudflare Bot Management; helps distinguish legitimate visitors from automated traffic. |
wp_consent_preferences |
1 month | Records cookie-consent preferences through the WordPress Consent API. |
wp_consent_statistics |
1 month | Stores consent information relating to statistical cookies. |
wp_consent_statistics-anonymous |
1 month | Stores consent information relating to anonymous statistical processing. |
wp_consent_functional |
1 month | Stores consent information relating to functional cookies. |
wp_consent_marketing |
1 month | Stores consent information relating to marketing cookies. |
wpEmojiSettingsSupports |
Session | Allows WordPress to determine whether the browser supports emoji display. |
cookieyes-* |
1 year | Supports CookieYes consent management and remembering cookie choices. |
The WordPress Consent API cookies listed above are used to communicate or store consent states. They are not, by themselves, an authorisation to enable optional tracking without consent.
Other strictly necessary authentication, security, or checkout cookies may be used when you log in or interact with protected areas of our website.
4.2. Functional Cookies
Consent status: Optional
Functional cookies enable additional website features and preferences that are not strictly necessary for basic operation.
These technologies may support interface preferences, third-party functionality, or other non-essential enhancements.
| Cookie | Duration | Purpose |
|---|---|---|
sib_cuid |
6 months | Set by Sendinblue (Brevo) to identify unique visits associated with its website integration. |
Functional cookies are controlled according to the preferences available in our consent-management interface.
4.3. Performance Cookies
Consent status: Optional — Consent required
We use Google Analytics 4 (GA4) to understand how visitors interact with our website and improve its performance, content, and usability.
Analytics information may include page views, website sessions, traffic sources, visitor interactions, and engagement patterns.
Where required by applicable law, analytics cookies and related non-essential technologies are activated only after you provide the relevant consent.
| Cookie | Duration | Purpose |
|---|---|---|
_ga |
1 year, 1 month, 4 days | Google Analytics cookie used to distinguish visitors and support website usage measurement. |
_ga_* |
1 year, 1 month, 4 days | Google Analytics 4 cookies used to maintain analytics session information and measure website interactions. |
Google Analytics identifiers may be pseudonymous but should not automatically be considered anonymous personal data.
4.4. Marketing and Advertising Cookies
Consent status: Optional — Consent required
Where configured, marketing cookies and related technologies may help us measure advertising performance, understand campaign effectiveness, and support relevant advertising activities.
Marketing technologies will only be activated where the necessary consent has been provided.
Our current CookieYes inventory does not identify specific advertising cookies in this category.
Should additional advertising or marketing cookies be introduced, we will update the relevant cookie inventory and apply appropriate consent controls.
Rejecting marketing cookies does not prevent you from using our core website or subscription services.
Website marketing-cookie preferences are separate from your consent to receive promotional emails. Email marketing preferences can be managed through your Tapp customer profile.
5. Google Analytics and Google Tag Manager
Our website uses the following Google technologies:
Google Analytics 4 (GA4)
We use GA4 to measure website traffic and understand how visitors interact with our content and services.
Google Tag Manager (GTM)
We use GTM to manage and deploy website tags and integrations.
Google Tag Manager is a tag-management system and does not itself determine whether an individual tracking activity requires consent. Technologies deployed through GTM are subject to the applicable consent controls.
We use a consent-management mechanism intended to communicate your preferences to Google services through Google Consent Mode v2.
Our intended configuration prevents non-essential analytics and advertising tags from operating before the corresponding consent is obtained, where required by law.
For further information:
Google Privacy Policy: https://policies.google.com/privacy
How Google uses information from websites and apps: https://policies.google.com/technologies/partner-sites
Google Analytics privacy information: https://support.google.com/analytics/answer/6004245
6. How to Opt Out of Google Analytics
You may reject analytics cookies through the CookieYes consent-management interface available on our website.
Google also provides an additional mechanism to prevent supported browsers from sending information to Google Analytics.
Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
This browser add-on is provided by Google and is intended to prevent Google Analytics JavaScript from sharing information about your website activity with Google Analytics.
You may also review relevant Google privacy and advertising controls at:
Google Account privacy settings: https://myaccount.google.com/data-and-privacy
Google advertising preferences: https://myadcenter.google.com/
These tools are additional privacy controls and do not replace the consent preferences available on our website.
7. Stripe and Subscription Checkout
When you subscribe to a Tapp plan or manage your billing information, you may interact with Stripe’s secure payment infrastructure.
Stripe may use cookies and related technologies for purposes including:
- Secure payment processing.
- Payment authentication.
- Fraud prevention.
- Checkout functionality.
- Payment-method security.
Cookies that are strictly necessary for a payment service you request may operate without optional analytics or marketing consent, where permitted by applicable law.
For information about Stripe’s processing practices, please refer to: https://stripe.com/privacy
8. Managing Your Cookie Preferences
We use CookieYes as our cookie-consent-management solution.
When you first visit our website, you can choose between:
Accept All: Allow strictly necessary cookies and the optional cookie categories presented in the consent interface.
Only Necessary: Allow strictly necessary cookies while rejecting optional categories.
Cookie Preferences: Review the available categories and choose which optional technologies to enable.
Strictly necessary cookies remain active where they are essential for website operation or the service you request.
Change or Withdraw Your Consent
You may update your cookie preferences or withdraw previously granted consent at any time.
Use the Consent Preferences button provided on this page or the Cookie Settings control available on our website.
The consent-preferences interface allows you to revisit your choices without having to clear your browser cookies manually.
Withdrawing consent applies to future processing. Certain information collected before withdrawal may remain subject to applicable lawful retention obligations.
9. Managing Cookies Through Your Browser
Most modern browsers allow you to review, delete, or block cookies.
You may also configure restrictions on third-party cookies and other website storage technologies.
Official browser instructions are available below:
Google Chrome: https://support.google.com/accounts/answer/32050
Apple Safari: https://support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471/mac
Mozilla Firefox: https://support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox
Microsoft Edge: https://support.microsoft.com/en-us/microsoft-edge/delete-cookies-in-microsoft-edge-63947406-40ac-c3b8-57b9-2a946a29ae09
If you use a different browser, please consult its official documentation.
Disabling strictly necessary cookies may affect website functionality, login sessions, registration, and subscription checkout.
10. Cookie Duration and Updates
Cookies are retained for different periods depending on their purpose and the provider responsible for setting them.
The durations listed in Section 4 reflect the cookies identified in our CookieYes inventory as of the last update of this policy.
The technologies used by our website may change as we update our services, integrations, or security systems.
We periodically review our cookie inventory and will update this policy when material changes occur.
Where legally required, we will request renewed consent before activating new categories of optional tracking technologies.
11. Changes to This Cookie Policy
We may update this Cookie Policy to reflect changes in our website functionality, third-party providers, cookie practices, or applicable legal obligations.
The date displayed at the beginning of this policy identifies the latest revision.
Where required, we will provide additional notice or request renewed consent.
12. Contact Us
If you have questions about our use of cookies or the processing of personal information, please contact:
TAPP.SO LIMITED
Company Number: 16375861
Unit 4.07, The Tea Building
56 Shoreditch High Street
London, E1 6JJ
United Kingdom
Privacy enquiries: legal@tapp.so
Website: https://www.tapp.so
For additional information about how we process personal data, please review our Privacy Policy.