How to A/B Test a Referral Program (Without Waiting for Developers)
Your mobile app referral program is live, but is it performing at its peak? You might assume that a “$10 […]
Best Referral Marketing Software for Mobile Apps in 2026 (Web vs. Native)
If you are searching for the best referral marketing software for mobile apps in 2026, you are likely staring at
15+ Mobile App Referral Program Examples (And How to Replicate Them in 2026)
The fastest-growing mobile apps in the world didn’t leave word-of-mouth to chance. Companies like Uber, Dropbox, and Robinhood meticulously engineered
10 Viral Loop Examples from Top Apps (and How to Replicate Them)
The best way to understand the theory of a viral loop is to study the companies that used them to
How to Instrument Your App to Track a Viral Loop with Tapp
You understand the strategic theory behind virality, but theory doesn’t build growth engines. Code does. I am the CTO of
Beyond Referrals: How to Build Social & UGC Viral Loops for Your App
Referral programs are great for jump-starting acquisition, but the most defensible mobile apps have a secret: their users want to
Best Mobile App Affiliate Marketing Platforms in 2026 (Why You Should Build Your Own)
If you are searching for the best mobile app affiliate marketing platforms in 2026, you are likely reading listicles featuring
How to Reliably Track Affiliate Conversions in Your iOS & Android App with Tapp
You’ve convinced a top-tier YouTube creator to ditch their $10,000 flat fee and join your performance-based CPA program. They make
CPI vs CPA vs RevShare: Choosing the Right Payout Model for Your App Affiliate Program
If you are transitioning away from risky flat-fee influencer sponsorships to build your own first-party affiliate network, you face one
Deep Links vs Dynamic Links vs Universal Links: A 2026 Guide for Mobile Developers
In the world of mobile app development, few terms cause as much confusion as Deep Links vs Dynamic Links vs